Here’s How COVID-19 is Bringing Out the Best in Top Brands

Another week in quarantine means many people are bored, uninspired, stressed, restless, and turning to their devices (and social media) more than ever in an effort to feel connected in the midst of COVID-19.

This is a great time for savvy social media managers and rookies alike to build new bridges, network, and explore and discover new things.

Creativity and unity are bound to converge.

Fitness is one way many are passing idle time. And every challenge is an opportunity for a fresh collab.

For instance, let’s take a look at athletic footwear/apparel giants–and competitors–Reebok and Adidas.

They’re now teaming up to offer free resources.

Nike is taking a completely different approach, however, simply urging people to stay at home.

While newsrooms are struggling financially (full disclosure: I’ve worked as a TV and newspaper reporter and will always have love for journalism!) that hasn’t stopped major news outlets from offering up free COVID-19 content.

They’re allowing non-subscribers to get past paywalls in order to ensure the public can access accurate information, or as the cool kids say, #facts.

Canada’s largest print newspaper, The Star, has created a specific coronavirus link for non-subscribers.

In addition, the paper is featuring a self-isolation playlist featuring tunes selected by Torontonians, complete with the hashtag #starrotation; here’s one from DJ Josephine Cruz.

This Forbes article touches on Coca-Cola’s powerful message in Times Square: “Staying apart is the best way to stay united.”

NYC billboard aside, the last posted activity from @CocaCola’s Twitter account was on March 9 about a Cherry Coke-vanilla mashup. Nothing has been posted since.

These are just a few examples of major brands shining in the midst of a crisis. Which brands or advertising strategies have impressed you lately?

(Feature photo: Kelly Roche)

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