How to Work With Influencers in 2020

Solmaz Khosrowshahian walked away from public relations for a full-time gig as a food and travel blogger and hosted a talk on ‘how to work with influencers’ at Toronto Public Library on Feb. 20.

She runs a blog called The Curious Creature.

Her @thecuriouscreature Instagram account has 16.5K followers.

Khosrowshahian has worked with international brands, tourism boards (including Tourism Toronto, where she’s a ‘social ambassador’) and small businesses.

Brands use influencer marketing to build trust, boost authenticity, stimulate conversations, she says.

Khosrowshahian weighed in on everything from:

-Contracts.

-Collaborations.

-How influencers get brand partnerships.

-The difference between earned media and paid media as it relates to influencers.

Then there’s relationships. Her advice?

It all starts with making the first move.

Earned media means no cash is exchanged.

Here’s an example of a trip she took to Disney World.

And there are plenty of ways to go about paid media.

Two-way communication is essential when working out a contract.

A hit of do’s and don’ts?

Khosrowshahian’s talk was followed by a Q&A session with a full house.

Would you work with an influencer to bolster your brand?

(Cover photo: Oleg Magni/Pexels)

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