What I Told PR Students, In 100 Words Or Less


A common newsroom rant often begins, “One day, when I get the chance to tell PR students…”

Kidding. There would be at least four f-bombs, interlaced with less offensive profanity, if that quote were to run.

Anyway, I was recently given the opportunity to speak to a class at Durham College*.

Talking points on winning with journalists:

1. Anticipate needs

2. Answer/acknowledge a media request, even if you have no information to relay

3. If you can’t deliver by deadline, TELL US

*Random names on the blackboard were shouting out PR all-stars, Brad Ross (Toronto Transit Commission) and Bob Nichols (Ontario’s Ministry of Transportation).

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