A common newsroom rant often begins, “One day, when I get the chance to tell PR students…”
Kidding. There would be at least four f-bombs, interlaced with less offensive profanity, if that quote were to run.
Anyway, I was recently given the opportunity to speak to a class at Durham College*.
Talking points on winning with journalists:
1. Anticipate needs
2. Answer/acknowledge a media request, even if you have no information to relay
3. If you can’t deliver by deadline, TELL US
*Random names on the blackboard were shouting out PR all-stars, Brad Ross (Toronto Transit Commission) and Bob Nichols (Ontario’s Ministry of Transportation).
Kelly Roche - Storyteller 