Ottawa femme fatales were straining their necks for a better view.
Men even did double-takes as four male models — dressed in boxer shorts, dress socks, and dress shoes — paraded through the Byward Market in the pouring rain Tuesday afternoon.
Some younger women laughed, or downright ignored them, while others were blushing.
The eye candy was part of a promotional campaign by Moores Clothing for Men, urging people to donate gently used items to their second annual Canadian Suit Drive.
“What we’re proposing is for everyone that’s tired of seeing the guy in the same suit at every family function, at every wedding, take that old suit in, bring it to somebody who really, really needs it and get them a new suit at half price,” said Moores’ regional manager Blake Boughen.
Even curious tourists were whipping out their cameras.
“I was going to post it to Facebook, ‘look at these crazy Canadians’,” said Jan Rogenski, visiting from California.
The clothes will go to men at the Ottawa Mission and the John Howard Society of Ottawa.
Last September, almost 17,000 items were collected.
This year’s goal is 25,000 items and khakis, sweaters, jackets, dress shirts, dress shoes, and ties can be dropped off at Moores stores until Sunday.