Public speaking terrifies me. So naturally I became a TV reporter … then wound up at a major
newspaper multimedia news outlet. Facing fear led me to a fun, rewarding career in journalism. Then I left a full-time permanent job, created a hyperlocal website and began teaching at the post-secondary level. My CV includes the journalism programs at Humber College in Toronto and the University of King’s College in Halifax.
What have I learned? Fear has the power to cripple or propel. I believe in drop-kicking anything that scares you (kids and animals excluded) and using fear as fuel. I’m writing the next page of my story and would love to shape yours.
Most of my business comes through referrals and word of mouth.
For education and/or anti-racism and equity, diversity, inclusion and belonging (EDIB/EDI/DEI): Everything I do is purposeful. Depending on your needs and how much you’re willing to invest, I can approve course design, facilitate workshops, host an event, coach your team, join you as a panellist or moderator, troubleshoot, identify gaps, create solutions, etc. Rates will vary. Feel free to reach out via e-mail to find out if our values align. Remember to include a detailed request with your name, organization, phone number, website, budget, scope and deadline.
“KELLY ROCHE IS A THOUGHTFUL, ENGAGED, AND COMPASSIONATE FACULTY MEMBER. AS AN EXPERIENCED JOURNALIST AND INSTRUCTOR, SHE LED THE EDIB INITIATIVE IN HUMBER’S THREE JOURNALISM PROGRAMS, WHICH INCLUDED CREATING AND ORGANIZING SYMPOSIUMS AND TOWN HALLS. SHE MENTORED STUDENTS ONE TO ONE TO GIVE SUPPORT AND ENCOURAGEMENT WHEN NEEDED AND HELPED TO BRING STUDENT ISSUES TO THE FOREFRONT, WHICH RESULTED IN SIGNIFICANT POLICY CHANGES. I WOULDN’T HESITATE TO HIRE KELLY AGAIN!”
ASSOCIATE DEAN of JOURNALISTS & WRITERS, HUMBER COLLEGE
For freelance editorial/contract opportunities: Let’s see if we’re the right fit for each other. If applicable, please include a detailed e-mail request with your name, organization, phone number, website, budget, scope and deadline.
For business collaborations: My goal is to make you look as professional and polished as possible using a solutions-oriented approach.
-Editorial B2B strategy (i.e. promotional/marketing materials such as blog or social media posts, articles, newsletters, editorial calendars, etc.).
–Finding, defining, telling your unique story and coaching you through the B2C process.
AFTER WORKING WITH KELLY ROCHE “Now I have a good direction — after 8 months of trial and error — and it does not stop here.”
-Reviewing sponsored content.
-Overseeing strategic custom content for your website and/or posts for social media, including photography, video, podcasts.
“KELLY IS PASSIONATE ABOUT HELPING COMPANIES CREATE A PURPOSEFUL AND CLEAR DIRECTION FOR MARKETING NEEDS.
THE PLAN LAID OUT FOR OUR CAMPAIGN NOT ONLY HELPED US FIND OUR AUDIENCE BUT INCREASED REVENUE BY 25%.”
FOUNDER, TAYLOR MADE PREP ACADEMY
I’m open to working outside of my comfort zone. If you have any other ideas, let’s chat.
(Photo by Shelagh Howard)